Magento Design

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Are you looking for a design that will help you improve the usability of your Magento store? Designers, who create a seamless user-centered experience? A team that does not rely only on the creative spark and what looks good, but also do the heavy data crunching and dig deep into user research before making any UX decision?
Look no further!

Custom Design

Create a completely new design for your eCommerce website. A design that not only looks great but also gives an enjoyable experience to your customers.

UX improvements

Identify challenges your customers are facing, and implement a wide variety of incremental UX and UI changes to make your Magento store more comfortable to use.

UX Audit

Get a detailed report of your eCommerce site UX performance and detailed improvement suggestions to increase your store’s usability. More about UX audit.

Why Inchoo's design services?

Our designers are eCommerce experts with years of experience in building attractive and user-centered eCommerce websites. They are Magento Certified Solution Specialists and UX certified by Nielsen Norman Group, so you can be sure that their design decisions aren't guided by just what's visually appealing. All our design decisions are always backed up by data that comes from user research and a deeper understanding of user needs. Working closely with Magento web developers under the same roof daily also ensures the team’s knowledge of key development processes. All of our designers are passionate writers and public speakers on UX and UI topics.

Our Design process



Using analytical tools, user research, and user surveys, we’ll collect data about your business,
target market segment, and customers, and identify challenges that need to be resolved.

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What we'll do:

  • Stakeholders interviews
  • UX competitor analysis
  • User survey
  • Google Analytics and Hotjar analysis

What to expect:

  • The primary goal of the discovery phase is to understand your business and people visiting your eCommerce website.
  • By the end of this phase, we'll have a good understanding of the goals we are aiming to reach.


Creating user personas, mapping how they “flow” through your Magento store,
and creating a detailed sitemap will help us understand your customers and their needs even better.

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What we'll do:

  • User personas
  • User flows
  • Sitemap

What to expect:

  • Defined user personas, user flows, a sitemap, and principal issues and user pain points that need to be resolved to improve the site’s overall user experience.
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What we'll do:

  • Wireframes
  • Interactive prototype

What to expect:

  • Concepts of previously defined optimizations, features, and flows.
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Validating ideas

What we'll do:

  • User testing

What to expect:

  • Validated ideas which minimize risks and allow us to refine solutions through iteration.

UI Design

The store design is delivered as a clickable prototype. A complete flow from the homepage to the checkout
will provide an insight into what the final product will look like and feel like.

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What we'll do:

  • Moodboard
  • Style guide
  • UI design
  • Interactive prototype

What to expect:

  • A complete design for your Magento store, accompanied by a detailed style guide for precise implementation.

Post Launch Care

We always closely monitor your Magento store after the launch to continuously improve the user experience and optimize the checkout flow. We do this by making small incremental changes, recommending new features, and conducting A/B tests to optimize the conversion rates. The results will be presented in a quarterly eCommerce UX Scorecard that tracks the effectiveness of our work.


We combine the analytical with creative thinking to design visually attractive and high-converting eCommerce stores. Get in touch and turn your visitors into customers!

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Check how we can help your business!