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Zoran Vorkapic

Designer

Zoran Vorkapic

Zoran works as a Junior Web Designer at Inchoo, whose job includes design of online stores, but also preparing different visuals for Inchoo’s websites and social media. Prior to coming to Inchoo, he also did some freelancing in UI and UX design and websites for EU funded projects.

Besides English, which he’s been learning his entire life while watching movies (who says TV makes you stupid?), he’s a big fan of German language and at the moment holds a B2.1 diploma.

Since young age, Zoran has been fond of computers, so one may call him a self-taught PC tech. Although his knowledge and experience in the field are limited to Windows environment and home networking, he never once faced a PC problem that he couldn’t resolve by himself, even if it meant tearing the PC to the bone.

Zoran heavily believes in lifelong learning, either for professional, private reasons or in a moment of necessity. In his free time, he plucks guitar strings playing classic rock tunes. His favourite TV character is agent Leroy Jethro Gibbs (NCIS), which he enjoys watching while eating a bag of chips. He claims that he has a healthy addiction to chocolate, beer and coffee.

Latest posts by Zoran Vorkapic

Getting started with eCommerce personalization

At the most basic level, personalization is a way of delivering specific content to different customer groups to increase conversion rate and revenue and enhance user experience. When done right, personalization can improve user experience by providing the right content at the right time.

That user-related benefit can easily translate to company benefits such as growth in conversions, revenue, customer engagement, and loyalty.

Keep in mind: personalization is not to be confused with customization. The main difference between the two is that personalization doesn’t require user’s active engagement. You personalize the experience for them. On the other hand, customization requires user’s active involvement. Continue reading

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