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Zoran Vorkapic

Designer

Zoran Vorkapic

Zoran works as a Junior Web Designer at Inchoo, whose job includes design of online stores, but also preparing different visuals for Inchoo’s websites and social media. Prior to coming to Inchoo, he also did some freelancing in UI and UX design and websites for EU funded projects.

Besides English, which he’s been learning his entire life while watching movies (who says TV makes you stupid?), he’s a big fan of German language and at the moment holds a B2.1 diploma.

Since young age, Zoran has been fond of computers, so one may call him a self-taught PC tech. Although his knowledge and experience in the field are limited to Windows environment and home networking, he never once faced a PC problem that he couldn’t resolve by himself, even if it meant tearing the PC to the bone.

Zoran heavily believes in lifelong learning, either for professional, private reasons or in a moment of necessity. In his free time, he plucks guitar strings playing classic rock tunes. His favourite TV character is agent Leroy Jethro Gibbs (NCIS), which he enjoys watching while eating a bag of chips. He claims that he has a healthy addiction to chocolate, beer and coffee.

Latest posts by Zoran Vorkapic

Best practices for Magento cart page design

The shopping cart sits near the end of the shopping flow – just a step before the actual checkout and payment process. It’s the place where totals, discounts, taxes, and shipping costs get calculated. Most importantly, it is a magical place where the final purchase decision often happens.

Besides providing an order overview, the cart page is also an ideal place to show some vital purchase information that can weigh in the purchase decision. It can also offer products for impulse shopping to increase the average cart value.

However, we often see shopping cart pages having high abandonment rates. There are many disappointments customers can face on the cart page and leave the store before completing the purchase. Here are some tips for Magento cart page design to lower those abandonment rates and push your customers to the checkout! Continue reading

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